Tailoring Your Personal Brand

Tailoring Your Personal Brand It is natural during the job search process to paint the best possible picture of your fit for a particular position. This is called personal branding. Personal branding is a necessary part of the job search process. You have to get noticed and you do so by demonstrating and pointing out your qualifications for a position. As a career counseling firm, we advise that you try and speak to all the requirements/skills listed on a job description. Heres the challenge most of us run into: the job we want to apply for is looking for many skills we either dont have or arent very strong in. How do you handle that? First, evaluate how many skills/qualifications you have. Is this list fairly substantial? Are they near the top of list of qualifications in the job description? If so, dont over analyze the skills that you arent strong in. It is important to lead with the skills you are strong in and how those uniquely qualify you for the position. Companies are often looking for someone to fill some gaps or play a complementary role on an existing team. Assume that your weak areas may already be covered by a team member and that your strengths are what they desperately need! For example, if youve been in sales and business development but want to apply for a field marketing job you probably dont have strong examples of field marketing experience. Thats okay. It is crucial that you are not deceptive about that. Instead demonstrate how your skills and experience qualify you for the job. The truth is you dont know how this new hire needs to fit into the organization. It could be that there are already a number of experienced field marketers who would benefit by having someone with sales experience on their team. Do some networking to see if thats the case. If so, then you know how to position yourself. Crafting your brand in this way will turn more heads than if you downplayed your sales background and tried to put forth sub-par field marketing experience. This is particularly true when it comes to hard or technical skills. You wouldnt tell a hiring manager that you can operate a crane when you really cant! In the same way, dont position yourself as an expert with a particular technology when you are much stronger at a different skill listed on the job description. Personal branding and demonstrating your fit with the position is key in your job search process. Play up your strengths and be ready to speak to the areas of weakness. Be ready to demonstrate why you are a strong candidate for the position and dont pretend to be something youre not. Contact Coach Wolfgang to learn more about our professional resume writing services.